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Case Study
Blissful Mountain Homestay
Introduction
Blissful Mountain Homestay, nestled in the outskirts of Rishikesh in the serene village of Kyarki, boasted breathtaking views and a tranquil atmosphere. However, despite its idyllic setting, the homestay faced challenges in reaching its target audience and maximizing occupancy rates. With rooms frequently sitting empty, the homestay sought to amplify its digital presence and attract more guests.
Challenges
Blissful Mountain Homestay approached us seeking assistance in revitalizing its digital marketing strategy to address the following challenges:
- Limited customer reach resulting in underutilized property.
- Ineffective online visibility and low search engine rankings.
- Insufficient engagement on social media platforms.
- Lack of compelling content to showcase the homestay’s unique offerings.
Our Approach
We devised a comprehensive digital marketing plan tailored to Blissful Mountain Homestay’s needs, focusing on the following key areas:
Website Development
The primary objective of the website development for Blissful Mountain Homestay was to create a digital platform that not only showcased the homestay’s serene ambiance and unique offerings but also provided an intuitive and seamless user experience to potential guests. The website aimed to serve as a virtual gateway for visitors to explore the homestay’s accommodations, facilities, and nearby attractions, ultimately driving bookings and inquiries.
Result
Within just 2 months of launching the website, Blissful Mountain Homestay secured over 60+ confirmed bookings, demonstrating a rapid and substantial increase in reservations.
Copywriting and Messaging:
Crafted compelling copy and messages to effectively communicate with the target audience and enhance engagement.
Result
After implementing our copywriting services, Blissful Mountain Homestay experienced heightened engagement, improved communication, and a notable increase in bookings due to compelling messaging tailored to their target audience.
Social Media Optimization:
Optimized Facebook and Instagram profiles, leveraging engaging content and strategic posting schedules to boost audience interaction. Actively promoted the homestay on relevant social media groups to increase visibility.
Result
Through social media optimization efforts, Blissful Mountain Homestay successfully converted over 30 customers within a single month, showcasing the effectiveness of engaging content and strategic promotion on platforms like Facebook and Instagram.
Customer Outreach and Guidance
Assisted in reaching out to potential customers, providing guidance on effective communication strategies and customer engagement techniques to establish a strong connection with the target audience.
Result
Through our outreach efforts on social media and OTA (Online Travel Agency) platforms, Blissful Mountain Homestay significantly expanded its reach and attracted a diverse range of potential guests. This proactive approach resulted in a substantial increase in bookings and inquiries, solidifying the homestay’s presence in the digital marketplace and driving sustained business growth.
Video Editing and Content Creation
Edited captivating videos and created compelling content to showcase the homestay’s unique features and experiences, enticing potential guests and generating interest.
Google My Business Optimization
Optimized the Google My Business profile by adding relevant keywords, geotagging locations, and optimizing content to improve visibility and rankings on Google’s search engine results pages.
Result
Following our optimization of Blissful Mountain Homestay’s Google My Business profile, the property now ranks among the top listings in the Kyarki area, enhancing visibility and attracting more local and organic traffic.
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Our Process Overview
Result - Focused Full Service Digital Marketing Agency
At Ace Amaze, our project process overview involves consultation, planning, execution, and review & feedback. We develop tailored strategies that align with your goals and objectives to ensure high-quality deliverables.
We begin with a consultation to understand your business and its unique requirements.
Once we have a clear understanding of your needs, we will develop a detailed plan of action.
With the plan in place, we begin executing on each stage of the project.
We will review and refine the work completed to ensure that it meets your expectations.
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